Lululemon: Artistry In Motion Chicago

Processed with VSCO with e5 preset

On Sarah: Nike Air Force 1 | Fendi bag (on sale!!) | On Alex: Rag & Bone dress (Out of season but similar here) | Adidas Stan Smith Sneakers also love these “winterized” version |

I was always a weird duck in college. I started out at DePaul as an accounting major (WOW was that a mistake- eventually switched to PR/AD) and was looking for a little bit of a creative outlet- this was how my first blog, StreetStyleChi, was born. Starting StreetStyleChi gave me insight into marketing to the college age girl and I wound up working with Nike on Nike Training Club, a new concept store in Chicago at the time. Being submersed into the sportswear world made me value the technology and time that go into designing everything from the top you wear to the socks you hit the gym in.

Lululemon recently put on “Artistry in Motion” throughout major cities in the United States. I attended the Chicago event with my friend Sarah, where they took us through the craftsmanship techniques in each product and previewed their fall and winter collection. For a sneaker and sportswear geek like myself, this was the perfect night to learn about a brand that I have always loved. Lulu put this on at Lacuna Artist Lofts. My friend Sarah and I wandered the old factory style building for part of the night checking out the art that covers every floor and the neon signs that are tucked around every corner.

 

 

Lululemon sent every guest home with a “Chicago Illinois” Apolis bag with the little reminder “choose a life you love.” The goal of Artistry in Motion was not just to promote a product, but genuinely bring the community closer together. I loved the hometown tie in by using local Chicago farms and distillers. I know that Nordstrom and Art Effect both carry Apolis bags in Chicago!

 

 

 

lulu4jpg

 

 

Lulu just came out with some fun new pieces for the holidays and clearly I want everything, but my favorites are this multi-colored top, the Vinyasa Wrap that is basically just a cozy blanket, and these splatter reflective tights that would look just as cool on the street as in the gym.

<3 Al

Make sure to follow me on Instagram @AliTMoresco. All thoughts and opinions are my own. 

 

Photos from the night were taken by @Multimarz for Lululemon.

The Bean, A Gold Trench, and Kicks. Part I

 

 

A few posts back, I discussed trying to find my “thing.” Back in April, I was asked by Marie Claire what I thought my signature look would be. This was incredibly challenging to answer considering that my look changes day to day depending on how I feel that morning. One day you can catch me whizzing through the city in a sundress, the next running to class in patterned chinos and wedges. Most women have their signature look on lockdown…a bright red lip, a signature designer, etc etc etc.

After wracking my brain for quite a while, I realized that I always have some form of sporty element to my look. I love mixing things up and pairing items in ways others would not think to. A baseball hat with a maxi-dress? Yes! Sneaker wedges and a floral skirt? More please! In particular, a dress and sneakers just feels right. Between running from class, to meetings, to events…sometimes heels just feel like a little bit too much. A sneaker helps to dress a look down, while still keeping it fun and updated.

Don’t get me wrong, I am not talking about those dirty running shoes you have had sitting in your closet since 8th grade. If you want to try this look out, pick up a pair of sportswear shoes. What is sportswear? Essentially, athletic clothes or shoes that are not actually meant to be seriously run in, or be at the gym period. Sportswear is a main element to my style, and Nike has seamlessly perfected it.

My pick right now? The Nike Air Max Thea from Finish Line. Super light weight, durable enough to face the city streets, and incredibly comfortable due to the midsole having injected Phylon for a great cushiony feel, a visible Air-Sole unit to absorb shock, and a Solarsoft sockliner, to provide a forgiving, easeful feel in every foot strike. The small dot pattern on these kicks keeps them on trend, but not too busy so I can pair them with everything and anything. Look out for part two on the site tomorrow.

 

Nike_24

 

Nike_33

Coat: Lagi Nadeau.

Dress: Diane Von Furstenberg

Bag: Sophia Webster

Sneakers: Nike, at Finish Line

Nike_44

Nike_232

 

Nike_244

 

Photos: Kohl Murdock

Nike Air Max Thea: C/O Finish Line & Nike

 

 

Currently Craving: Spring Sportswear

 

Last week I was asked to describe my “signature look” for an editorial. Although I have a strong sense of self, style included, I stumbled to an answer. What is my thing? After turning this over for a little while, I came to the conclusion that while my style is ever changing depending on how I feel when I get up that day, I always have a sporty element to my look. A floral skirt with a varsity jacket, a spring dress with a baseball hat…you get the picture. Spring is all about bright colors, sporty knits, and the midi skirt, so here is what I’ll be mixing into my closet.

 

sportswear may 1st

1. Nike Patterned Spandex Shorts. 2. Nike Colorful Windbreaker. 3. Adidas White T. 4. Adidas Polka Dot Jacket. 5. Nike Windbreaker Poncho. 6. Adidas Black Hat.