Posted on December 14, 2016
I was always a weird duck in college. I started out at DePaul as an accounting major (WOW was that a mistake- eventually switched to PR/AD) and was looking for a little bit of a creative outlet- this was how my first blog, StreetStyleChi, was born. Starting StreetStyleChi gave me insight into marketing to the college age girl and I wound up working with Nike on Nike Training Club, a new concept store in Chicago at the time. Being submersed into the sportswear world made me value the technology and time that go into designing everything from the top you wear to the socks you hit the gym in.
Lululemon recently put on “Artistry in Motion” throughout major cities in the United States. I attended the Chicago event with my friend Sarah, where they took us through the craftsmanship techniques in each product and previewed their fall and winter collection. For a sneaker and sportswear geek like myself, this was the perfect night to learn about a brand that I have always loved. Lulu put this on at Lacuna Artist Lofts. My friend Sarah and I wandered the old factory style building for part of the night checking out the art that covers every floor and the neon signs that are tucked around every corner.
Lululemon sent every guest home with a “Chicago Illinois” Apolis bag with the little reminder “choose a life you love.” The goal of Artistry in Motion was not just to promote a product, but genuinely bring the community closer together. I loved the hometown tie in by using local Chicago farms and distillers. I know that Nordstrom and Art Effect both carry Apolis bags in Chicago!
Lulu just came out with some fun new pieces for the holidays and clearly I want everything, but my favorites are this multi-colored top, the Vinyasa Wrap that is basically just a cozy blanket, and these splatter reflective tights that would look just as cool on the street as in the gym.
Make sure to follow me on Instagram @AliTMoresco. All thoughts and opinions are my own.
Photos from the night were taken by @Multimarz for Lululemon.