Posted on March 2, 2015
A few years ago, I would walk around in a dress and sneakers and people would look at me like I was crazy. If you threw on sneakers with your outfit, no matter the brand, observers assumed you were lazy and couldn’t be bothered with proper footwear.
Take it back to Fall of 2014 and fashionistas running between fashion shows in New York were photographed in bright kicks and clean New Balance slip-ons. Suddenly, it became the “it” trend and was the new norm. While a sneaker has always been an essential part of my everyday rotation, I am happy to see people embracing how great a classic sneaker in the right colorway can be.
This spring will be no different for me. While Chicago seems to be stuck in the dog days of winter, the light at the end of the tunnel is near. New Balance makes the perfect classic shoe, with clean colorways to add an effortless pop to any outfit. Grey is my personal favorite color for Spring and it pairs nicely with everything which is great for transitioning from winter’s dark tones to spring’s bright colors and pastel hues.
Many times, I have trouble finding a colorway I want in the women’s sizing. I usually wind up taking home a men’s shoe. You can find out what size you are in men’s shoes, here.
How do you like to style your sneakers?
Photos: Kohl Murdock for StreetStyleChi.com.
Posted on November 26, 2014
Brandon Edler is the Digital Content Strategist behind Finish Line, one of the most respected sneaker spots around the world. In the last year or so, we have seen Finish Line go through a massive overhaul with branding and social media, which Edler is mostly responsible for. Between being mentored by Joe La Puma for two and a half years while Edler was at Complex, to working alongside some of the best in the industry, Edler was set to be one of the most influential people in the game. Take notes.
Alex: Thanks for chatting with us! So you do a lot of crazy awesome stuff in the industry. How did you get to where you are today?
Brandon: I got my start in this industry thanks to Joe La Puma (Director of Content at Complex Magazine) believing in me and mentoring me to work harder than anyone else. Between his motivation, Russ Bengtson’s wisdom, and Nick Engvall teaching me daily how to perfect my craft—it was the greatest “education” I could have ever received. Those guys are arguably three of the most respected people I know in any industry.
Alex: Those sound like some incredible people to have worked with. What exactly do you do at Finish Line?
I’m currently the Digital Content Strategist at Finish Line thanks to some help from Don Drew. A lot of my day is focused on developing content to hype the right releases and products for the company. It can be something we do internally with our own content and social team, a co-op with a brand like Adidas or Nike, and also partnering with the right influencers and publications.
Alex: How does your past experience at Complex, which is one of the most influential magazines out right now, influence what you do at Finish Line?
Brandon: Now Nick Engvall and I are together over at Finish Line trying to bring that Complex content mentality to a retailer. It takes some patience and persistence but everyone at Finish Line seems to be genuinely excited with the direction and execution our content team has been able to achieve.
Alex: You’re a busy guy. How do you balance work and personal life?
Brandon: One of my aunts always says “all things in moderation.” Balancing things isn’t my strongest feature but as I get older I try to realize that there are so many important things and it’s imperative to make time for all of them—for the people and things you care deeply for. A lot of it is just having a plan and sticking to it. How can I be better? I could start with just the basics.
Alex: Between being the Digital Content Strategist at Finish Line, to slaying it on the daily in your killer Alphets…what does a typical day look like for you?
Brandon: I get up and watch new product pushes online to make sure we are supporting them correctly on social [media] so our customers have the best shot at getting them. I get very protective about our company being the first source for our product information.
After that I usually head into work and grab a large Ice Caramel Coffee to get me energy for the day. The rest of my day is a mix of meetings, collaborating on projects, and researching for future trends and content ideas. Sometimes I’ll just be at my desk on Complex or Hypebeast and people will walk by, like:
“um, what are you doing, fam?”
Just like any other job, certain things have a tendency to exhaust you, but I am very fortunate to be doing what I love every day and to be surrounded by an incredible team.
Alex: Trying to keep up with technology is nearly impossible, but somehow you manage to stay ahead. How do you feel that the digital industry is changing as social media evolves?
Brandon: Everything happens so fast, it pushes you to be a little more off the cuff with content. Our communities want to see things on their level and have organic conversations around it. It allows you to reach a lot of people so quickly. Our digital content is typically the first impression for our online customers, so we have a great challenge and opportunity of influencing someone to believing in the story and appeal behind a product.
Alex: How do you manage to keep up with it? I feel like it would be exhausting.
Brandon: I stay glued to it all and try my hardest to never get too old. Once I can no longer organically relate to and produce content that resonates with the millennials, it is time for me to re-think my career path. This basically sums up my future:
Alex: A lot of people look up to you in the industry, between making moves at Finish Line, to writing for Complex. Who do you admire?
My family and my friends—nothing else really matters.
Alex: That…is a really awesome answer. If we looked through your closet, what would we find?
Brandon: John Elliot + Co for clothes and anything adidas Boost for sneakers. John’s hoodies, tees, and denim are the perfect blend of quality, comfort, and fit—seriously about all I wear now. adidas Boost line is the most comfortable series available right now and the designs and lines are clean but still noticeable enough to get props from people that geek over the rarest sneakers.
Alex: You have interviewed incredibly well respected people like Adidas Global Director James Carnes, just to name one. What’s your favorite thing that anyone has said thus far?
Brandon: It wasn’t so much what he said, but it was how passionate Theophilus London was when we spoke. That immediately made me a huge fan of anything he did. I’ve never interviewed Joe La Puma per se but he also has a way of drawing you in to his every word, just a lot of real life knowledge.
Alex: Any parting words?
Posted on May 7, 2014
Yesterday we talked about my love of sportswear and the Nike Air Max Thea. Personally, sneakers have become an essential part of my wardrobe right up there with a pea-coat, well cut jeans, etc. A recent staple that I now consider an essential? A classic wrap dress. It will never go out of style, is appropriate for any event, and is universally flattering. Diane Von Furstenberg is known for pioneering the wrap dress and she is still on top of her game to this day. The cut of the dress hugs every curve just the right way without showing too much. Throw on a nude wedge and you are ready for an event, dinner date, brunch…I could go on and on. Due to the fact that the wrap dress ties at the waist, it creates a slim middle and draws the eye in, which is what we all aim for. I picked mine up at DVF, but you can now find them almost anywhere.
Photos: Kohl Murdock
Kicks: Air Max Thea C/O Finish Line
Posted on May 6, 2014
A few posts back, I discussed trying to find my “thing.” Back in April, I was asked by Marie Claire what I thought my signature look would be. This was incredibly challenging to answer considering that my look changes day to day depending on how I feel that morning. One day you can catch me whizzing through the city in a sundress, the next running to class in patterned chinos and wedges. Most women have their signature look on lockdown…a bright red lip, a signature designer, etc etc etc.
After wracking my brain for quite a while, I realized that I always have some form of sporty element to my look. I love mixing things up and pairing items in ways others would not think to. A baseball hat with a maxi-dress? Yes! Sneaker wedges and a floral skirt? More please! In particular, a dress and sneakers just feels right. Between running from class, to meetings, to events…sometimes heels just feel like a little bit too much. A sneaker helps to dress a look down, while still keeping it fun and updated.
Don’t get me wrong, I am not talking about those dirty running shoes you have had sitting in your closet since 8th grade. If you want to try this look out, pick up a pair of sportswear shoes. What is sportswear? Essentially, athletic clothes or shoes that are not actually meant to be seriously run in, or be at the gym period. Sportswear is a main element to my style, and Nike has seamlessly perfected it.
My pick right now? The Nike Air Max Thea from Finish Line. Super light weight, durable enough to face the city streets, and incredibly comfortable due to the midsole having injected Phylon for a great cushiony feel, a visible Air-Sole unit to absorb shock, and a Solarsoft sockliner, to provide a forgiving, easeful feel in every foot strike. The small dot pattern on these kicks keeps them on trend, but not too busy so I can pair them with everything and anything. Look out for part two on the site tomorrow.
Coat: Lagi Nadeau.
Dress: Diane Von Furstenberg
Bag: Sophia Webster
Sneakers: Nike, at Finish Line
Photos: Kohl Murdock
Posted on April 15, 2014
Chic comfort is the name of the game, and lately, I am all about it. During the week, I pack as much into every single day as possible, and the night usually ends with an event. While I love my fast paced life, I use the weekends to slow down and take a step back. This also means giving my feet a break from my beloved wedges and strappy Jimmy Choo sandals that I never seem to take off. My weekend style is casual, but never sloppy. I layer to the extreme, throw on zippered sweats, and a great pair of sneakers to run to brunch, or the farmers market, a meeting…wherever the day takes me. Wearing head to toe black is a no-brainer for me. However, Spring is just starting to peak its head around the corner, so out come the pops of color. My personal favorite right now is a bright solar blue pair by Adidas, called the Energy Boost 2.0., which you can easily pick up for yourself at Finish Line. They happen to match my favorite spring jacket, which makes it that much sweeter.
Photos: Kohl Murdock
Energy Boost 2.0, c/o Adidas and Finish Line.