For The Beauty Obsessed: The Gift Guide

 

beauty gift guide

1. “The Little Black Box,” Dream Dry. 2. Rodin Body Oil. 3. Honey Mask, Fresh. 4. Kyril Lipstick, Tom Ford. 5. Santa’s Lip Scrub, Lush.

Chatting with Brandon Edler: Finish Line Digital Content Strategist

Screen Shot 2014-11-26 at 12.57.47 AM“Just like any other job, certain things have a tendency to exhaust you, but I am very fortunate to be doing what I love every day and to be surrounded by an incredible team.”

Brandon Edler is the Digital Content Strategist behind Finish Line, one of the most respected sneaker spots around the world. In the last year or so, we have seen Finish Line go through a massive overhaul with branding and social media, which Edler is mostly responsible for. Between being mentored by Joe La Puma for two and a half years while Edler was at Complex, to working alongside some of the best in the industry, Edler was set to be one of the most influential people in the game. Take notes.

 

Alex: Thanks for chatting with us! So you do a lot of crazy awesome stuff in the industry. How did you get to where you are today?

Brandon: I got my start in this industry thanks to Joe La Puma (Director of Content at Complex Magazine) believing in me and mentoring me to work harder than anyone else. Between his motivation, Russ Bengtson’s wisdom, and Nick Engvall teaching me daily how to perfect my craft—it was the greatest “education” I could have ever received. Those guys are arguably three of the most respected people I know in any industry.

Alex: Those sound like some incredible people to have worked with. What exactly do you do at Finish Line? 

I’m currently the Digital Content Strategist at Finish Line thanks to some help from Don Drew. A lot of my day is focused on developing content to hype the right releases and products for the company. It can be something we do internally with our own content and social team, a co-op with a brand like Adidas or Nike, and also partnering with the right influencers and publications.

Alex: How does your past experience at Complex, which is one of the most influential magazines out right now, influence what you do at Finish Line? 

Brandon: Now Nick Engvall and I are together over at Finish Line trying to bring that Complex content mentality to a retailer. It takes some patience and persistence but everyone at Finish Line seems to be genuinely excited with the direction and execution our content team has been able to achieve.

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Alex: You’re a busy guy. How do you balance work and personal life?

Brandon: One of my aunts always says “all things in moderation.” Balancing things isn’t my strongest feature but as I get older I try to realize that there are so many important things and it’s imperative to make time for all of them—for the people and things you care deeply for. A lot of it is just having a plan and sticking to it. How can I be better? I could start with just the basics.

Alex: Between being the Digital Content Strategist at Finish Line, to slaying it on the daily in your killer Alphets…what does a typical day look like for you?

Brandon: I get up and watch new product pushes online to make sure we are supporting them correctly on social [media] so our customers have the best shot at getting them. I get very protective about our company being the first source for our product information.

After that I usually head into work and grab a large Ice Caramel Coffee to get me energy for the day. The rest of my day is a mix of meetings, collaborating on projects, and researching for future trends and content ideas. Sometimes I’ll just be at my desk on Complex or Hypebeast and people will walk by, like:

“um, what are you doing, fam?”

“I’m working.”

Just like any other job, certain things have a tendency to exhaust you, but I am very fortunate to be doing what I love every day and to be surrounded by an incredible team.

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Alex: Trying to keep up with technology is nearly impossible, but somehow you manage to stay ahead. How do you feel that the digital industry is changing as social media evolves?

Brandon: Everything happens so fast, it pushes you to be a little more off the cuff with content. Our communities want to see things on their level and have organic conversations around it. It allows you to reach a lot of people so quickly. Our digital content is typically the first impression for our online customers, so we have a great challenge and opportunity of influencing someone to believing in the story and appeal behind a product.

Alex: How do you manage to keep up with it? I feel like it would be exhausting.

Brandon: I stay glued to it all and try my hardest to never get too old. Once I can no longer organically relate to and produce content that resonates with the millennials, it is time for me to re-think my career path. This basically sums up my future:

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Alex: A lot of people look up to you in the industry, between making moves at Finish Line, to writing for Complex. Who do you admire?

My family and my friends—nothing else really matters.
Alex: That…is a really awesome answer. If we looked through your closet, what would we find?

Brandon: John Elliot + Co for clothes and anything adidas Boost for sneakers. John’s hoodies, tees, and denim are the perfect blend of quality, comfort, and fit—seriously about all I wear now. adidas Boost line is the most comfortable series available right now and the designs and lines are clean but still noticeable enough to get props from people that geek over the rarest sneakers.

Alex: You have interviewed incredibly well respected people like Adidas Global Director James Carnes, just to name one. What’s your favorite thing that anyone has said thus far?

Brandon: It wasn’t so much what he said, but it was how passionate Theophilus London was when we spoke. That immediately made me a huge fan of anything he did. I’ve never interviewed Joe La Puma per se but he also has a way of drawing you in to his every word, just a lot of real life knowledge.

Alex: Any parting words?

 Brandon: Cash Money Records and No Limit Records influenced my whole life.

 

 

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CFDA Fashion Incubator Presentation

What: CFDA + W Hotels Host CFDA Fashion Incubator Presentation

Where: Chicago, IL

Who: Isa Tapia, Kaelen, Kara, and Nomia.

Photos: Kohl Murdock for SSC.com.

CFDA_Designers_1 CFDA_Designers_2 CFDA_Designers_3 CFDA_Designers_4 CFDA_Designers_5 CFDA_Designers_6 CFDA_Designers_7 CFDA_Designers_8 CFDA_Designers_9 CFDA_Designers_10 CFDA_Designers_11

Blogs I Love

blogs I love

1. What Should I Eat For Breakfast Today?  I stumbled upon this blog fairly recently when my boyfriend developed an egg allergy, and with the loss of eggs in his diet, came the loss of eggs for breakfast. With a morning staple gone, I turned to Marta Greber’s blog, which has archived hundreds of great breakfast recipes that are as delicious as they are beautiful to look at.

2. At Home In Love. Focused on interior design and DIY, this blog always has a fresh perspective on decorating. Although flipping through magazines like Interior Design can be beautiful, it is not always realistic or budget friendly. Gorgeous color palettes, easy home updates, and the occasional dessert recipe will keep you coming back for more.

3. Cupcakes and Cashmere. If you read fashion blogs, you already know about Cupcakes and Cashmere by Emily Schuman. This site combines my love of fashion with my love of food, and there is always something new to adore.

4. A Fabulous Fete. For those that like to entertain, A Fabulous Fete is for you. Lauren Saylor offers tips for entertaining, dining, and anything that involves planning a great party. When throwing together your next girls night, I highly recommend finding your inspiration here.

5. Lauren Conrad. I never followed Laguna Beach or The Hills closely, but truly admire the empire Lauren Conrad has built. Her blog is full of hair tutorials, healthy meals, and everything in between.

6. Four Pins. While you might be shocked to see Four Pins listed on here, this is one of the few sites I read daily. There is never a dull article {see here} and you will always try not to laugh your ass off in class while simultaneously feeling like crap that you don’t own every alphet they feature.

Dannijo: The Perfect Holiday Clutch

Screen Shot 2014-11-12 at 12.58.39 PMShop The Rex.

CFDA’s Fashion Incubator

The CFDA {Council of Fashion Designers of America} is a not-for-profit trade association whose membership consists of more than 400 of America’s foremost womenswear, menswear, jewelry and accessory designers.

The CFDA {FASHION INCUBATOR} is a business development program designed to support the next generation of fashion designers in New York City. The mission is to help grow and sustain the businesses of the 10 participating brands over the course of the two year program.

The CFDA {FASHION INCUBATOR} provides a creative professional with an environment to foster promising fashion talent, and help selected designers grow and sustain their businesses. By offering low-cost design studio space, business mentoring, educational seminars, and networking opportunities the program provides a way for participants to reach their full potential and become an integral part of the New York Fashion community.
Four of the ten designers in residence visited Chicago this past week to present their collections at the W Hotel. SSC was lucky enough to chat with each designer, as well as Steven Kolb: CEO of the CFDA. To kick off our first post of the five that are coming your way with the designers, I chose my favorite piece from each collection. Stay updated in the next few weeks with more to come!
Check out all the designers here.
CFDA fashion incubator

The Cutest Lace Underthings

 

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COS, lace bra & knickers.

Fall Polish

 

fall polish1. OPI Russian Navy. 2. Deborah Lippmann Dear Mr. Fantasy 3. Jin Soon Auspicious. 4.Essie Skirting the Issue. 5. Deborah Lippmann I Knew You Were Trouble. 6. Chanel Mysterious.

15 Shirts That Accurately Describe Your Feelings

They say you can tell a lot about a woman by the way she dresses. Well, that’s about to get a little bit more obvious. Ever felt like wearing your heart on your sleeve…errr…or on your shirt? Now you can. For days when not just any shirt will do, throw one of these on.

 

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All Shirts from Shop Nylon, Shop Betches, Kid Dangerous, and Pyknic.

Inside The Collection By e Drop-Off

 

Yesterday, I had the pleasure of visiting The Collection, the latest it spot for designer goods curated by e Drop-Off and founder Corri McFadden. The store is just as luxurious as the items inside, with a large crystal chandelier and oversize purple velvet chair. Finding something you want to take home isn’t hard…with every turn there is a new Chanel bag or Alexander McQueen clutch staring you down basically screaming “BUY ME!” Here are my favorite things at the shop.

The Collection, 1201 N. Clark Street.