Agency Life: Public Relations

Not until the end of my sophomore year did I figure out I wanted to major in public relations. I tried liberal arts- that was a no, I tried advertising- that was a no, but when I came around to taking a few PR classes, I liked being able to present in front of an audience (hello theatrical background!) and both technical and creative writing styles.

I quickly learned that if I wanted to land a job somewhere down the line, I needed to network like a crazy person. So I did. I went to every networking event I could, had countless people look over my resume, and kept hustling to get good grades while working long hours at Nordstrom. A few classes that really helped me understand what PR was all about was my campaigns class and my Chicago agencies class at DePaul. From learning in my classes, I started interning at a boutique firm, and when I say boutique, I mean a strong boss lady one woman show. I learned how to write a press release, what a media list was, and how to pitch media. After I graduated from DePaul, I later landed my first internship at Weber Shandwick, a global PR agency in the Hancock with 300+ employees. This was quite the culture shock let alone being able to comprehend how one agency can have so many clients. PR is all about work hard, play hard, and Weber knew how to have fun. At times you can feel a bit lost with so many people because we all want to stand out a little bit, don’t we? A lot of us interning were friends which was nice- we ate lunch together and went to happy hours after work.. living out our interning days in its best form. It was great to be able to work on reputable brands and feel like you were in the heart of corporate America straight out of college, but PR internships like to take you on a roller coaster ride, so I kept on networking and trying my best.

Then I interned at Olson: a 75 person mid-size agency with cool clients in a lofted space in west loop. Here I felt like everyone knew who each other was and could joke around the office. The work I was able to do was so hands on because the teams were smaller, so the more exposure for me the better! I decided after interning at Olson I liked the smaller office vibe. Everyone was friends, they had fun, and did great work.

We are almost there! Then I received a job offer at MSL. The coolest thing about MSL is it’s a global agency but with such a tight knit, boutique feel. There are about 35 employees in our office, and the best part is everyone is friends. I tell my work pals I count my blessings because I found great coworkers, and great friends too.. and sometimes those are hard to come by! Funny story: before I knew what PR or advertising was, I always envisioned myself working for Leo Burnett, not because I knew what I wanted, but because to me, Leo Burnett was the place to be if you wanted to be the catalyst of advertising (hello naive 20 year old self…). Little did I know a few years later I would be working in the Leo Burnett building, working with PR pros and advertising creatives and strategists in such an integrated way.

So I will say this, big or small, PR pros know how to have fun. I do think there is something to be said about being at a smaller agency: you are more hands on which only benefits you in the long run, and you get noticed pretty easily. It’s also cool to work at an agency where you have a mix of clients both national and local to Chicago. I did a round up of pros and cons for all agency sizes from my experiences- and I hope you find the perfect PR agency fit if you are looking to enter agency life!

Boutique Firm: 1-10 people. You will see every task from the beginning to end and you have to be willing to get down into the nitty gritty. Great way to learn about the industry quick if you are new to it! Very fast paced and sometimes overwhelming if you are new but don’t be afraid! Smaller clients and sometimes smaller budgets mean lots of creative thinking and workarounds. 🙂

Mid-Size Firm: 15-75 people. Great client exposure and great brand recognition with all the perks. Small enough to be noticed yet big enough to execute ideas that might be a little more costly.

Full Size Agency: 100+ people. Brands with budgets and great perks. What I found at large agencies is that it is a great place to network and maintain relationships. You never know who you might run into down the line. Sometimes you might feel lost in the mix, but easy solve because you can get your hustle on and do great work.

Questions? Thoughts? Concerns? Ask away!

XO.

Lex

For The Sake Of Fashion: A Letter From Alex

I recently chatted with Beauty Look Magazine about my “passion for fashion.”

Photo: Yuya Ohashi

Photo: Yuya Ohashi

As a freshman accounting major, I started my blog as a creative outlet for myself.  With the positive reaction to my blog, I realized I might be able to merge my love of fashion and a business degree into a career, leading me to switch my major at DePaul University to PR and Marketing last year.

About a year ago, realizing the impact of social media, I made the decision to expand my blog into more of a fashion and lifestyle platform called Street Style Chi ~ Fashion & Lifestyle.  The response has been extremely gratifying for me, and has opened many doors into the worlds of styling and fashion in a way I never expected.

With this being said, a second annual For The Sake Of Fashion is one of those doors that has been opened, and I could not be more excited! This year, I was proud to partner with FORD Models to produce the show.  And we are hoping to create a greater awareness of UNICEF and it’s mission “to advocate for the protection of children’s rights, to help meet their basic needs and to expand their opportunities to reach their full potential”. I don’t really think it gets any better than that.

Come to Cortelyou Commons tomorrow night at 7:00PM and see a great show, for a great cause!

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FTSOF Giveaway: The Gold Standard

The color gold is associated with luxury and elegance…sounds like something we would all like to associate ourselves with, right? The gals over at goldplaited Finishing Salon want to glam you up with the Gold Standard for the upcoming For The Sake Of Fashion Show.

StreetStyleChi is giving away a Gold Standard package that includes the super model treatment: a dry style and make up application, which would usually cost you about $65, and a set of front row tickets to the upcoming show on March 8th.

Once you get primped and pampered, head over to the For The Sake Of Fashion Show and sit front row VIP with one fashionable friend.

Entry is easy, head over to Rafflecopter and follow a few simple rules to enter.

a Rafflecopter giveaway

Good luck and stay fashionable!

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Additionally, goldplaited has been nice enough to sponsor the For The Sake Of Fashion Show, and put together a special hair and make up package for attendees, with a percent of the proceeds being donated to UNICEF. Contact goldplaited at 773-880-9180, 2803 North Sheffield Avenue.

For the Sake of Fashion 2014

January 2014

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For the second year in a row, Streetstylechi.com is presenting our annual For the Sake of Fashion charity fashion show, with 100% of the proceeds going to UNICEF.

This will be a fun, fashion filled night, taking place on March 8th at Cortelyou Commons. Who doesn’t love a great fashion show for an even better cause?

Currently, we are seeking out volunteers for the upcoming show. Last year, For the Sake of Fashion would not have been possible without the help of all of our fabulous volunteers. This is not only a good cause, but will also serve as a great way to make connections.

Last year, we raised over $2,000 in donations, and had over 300 people attend when we only had 180 seats. Needless to say, we were incredibly pleased with the way the night turned out.

Questions? Shoot me an email at: streetstylechi@gmail.com

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Photos by Yuya Ohashi, and Nicole Cash.

Is it Spring Yet?

Olivia Paxson| April 10th 2013

Now that we’re starting to see the sun shine in Chicago, it’s time we pack away those boots and parkas and turn to the runways to help us decide on this Springs hottest trends. The runways were full of different creations from checkered patterns at Louis Vuitton, the minimal black and white at Calvin Klein’s NY show, or the Indian inspired ensembles walking down Marchesa’s runway. I gathered up my top 3 favorite trends from the runway and how to re create them, without breaking the bank.

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Pair these sweatshirts with some leather and heels and you’re good for a night out on the town.

Find this trend at:

Narciso Rogriguez

Forever 21

Urban Outfitters

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Keep it simple by picking one patterned statement piece or take a fashion dare and mix and match different patterns.

Find this trend at:

Forever 21

Urban Outfitters

Zara

Peter Pilotto

Brood

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Perfect for that simple mix of sexiness and elegance; wear it for a girl’s night out or a special event.

Find this trend at:

Michael Kors

Alexander Wang

Nasty Gal

ASOS

Spring Shoe Round Up

Willy Subach| DePaul University

Spring has arrived and as the weather changes, so does the fashion. One of the most important and obvious differences in the fashion between winter and spring is shoe choice. Gone are the boots and fur-lined shoes of winter. The coming of spring brings a variety of fun trends and patterns for both women and men, and this spring is no different. I’ve searched for my top shoes for this spring for both men and women and luckily for you, I’ve decided to share my choices with you.

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The Sneaker Wedge

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($180 at macys.com)

The sneaker wedge is a trend that has been gaining popularity over the past few months, and this shoe is one of my favorite twists on the trend, and one that I definitely think is ideal for spring. This version of the sneaker wedge features a peep-toe design and a much more open front compared to traditional sneaker wedges. I think the openness combined with the bright colors make it a must-have for spring.

The Wedge Sandal

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($90 at aldoshoes.com)

I love this wedge sandal so much. I think it’s perfect for spring and can definitely transition into summer too. The pattern on the actual wedge adds so much excitement to the shoe, and salmon is definitely a popular color for this spring. The turquoise and yellow straps along with the brown leather make it very versatile and wearable. These shoes with a cute sundress would be a knockout.

The Sneaker

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($70 at nike.com)

While I think heels and wedges are awesome, they’re not always the most practical shoe. I think it is important for everyone to have at least one cool pair of sneakers to run around in. I like these specific sneakers because of the neutral color palette and a simple, classic, and sleek design.

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The Skateboarding Shoe

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($78 at nike.com)

I have never skateboarded in my entire life. But I will tell you that I almost always have a pair of skateboarding shoes in my shoe rotation. Why? Because they are super quick to throw on and run around in. They’re also usually very comfortable. I chose these because they have a really casual and classic feel, but the color is very modern and trendy.

The High Top

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($100 at aldoshoes.com)

I own these. I absolutely love them. I think they’re really edgy and can really enhance any outfit. The black and white color scheme is very trendy this year, and studs are a huge trend right now. I’ve been wearing them for the past month and a half, but I’m definitely ready to start wearing these with shorts now.

The Sneaker

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($20 at H&M)

To start off, please ignore my atrocious dorm carpeting. I love these shoes though. They look very fresh for spring and summer. I love the use of the salmon as the pop of color. I bought these today and will definitely be wearing them as much as possible. The white looks very clean and sleek, while the colored sole gives the shoe personality. I’m crazy about them.

Nike…is a Girl’s Best Friend?

NTC Lincoln Park | April 8th 2013

Photos by Joseph Kerins

As a DePaul student, I frequent the street Armitage quite often. Between going there to stop at my favorite boutiques and visiting Glazed and Infused more times then I would like to admit, I discovered my new favorite place to not only shop, but to get whipped into shape. NTC Lincoln Park, which is a Nike shop, but also a Nike Training Club, opened a few short months ago on my favorite street, and I haven’t stopped going since.

Now, you might find yourself asking what a Nike Training Club is, just like I was when I first heard the name. NTC Lincoln Park is a community to train with, which personally I love because I prefer training in a group. They offer complimentary workout classes and also have a run club. I cannot stress how nice the women at NTC Lincoln Park are, so if you’re around, you should pop in and say hi. While I probably cannot answer all of your questions about NTC Lincoln Park, they can. For about a month now, I’ve been wanting to take up running, but am slightly terrified at the thought of starting. Unfortunately for myself, I now do not have an excuse because NTC offers a DePaul Fun Run which is every Thursday at 6:30PM. I’m going to start this coming Thursday, the 11th, so if you want to come laugh at me gasping in air for one-three miles, this is your time!

While I do profile many stores and places around Chicago, this is one that I truly love and am 100% behind. I can honestly say that NTC Lincoln Park has one of the nicest groups of women I’ve met in a long time. They aren’t there to try to sell you something, they genuinely want to get to know you. It’s like having a super fit group of friends that all dress in awesome Nike outfits. Speaking of awesome Nike outfits…the Nike swag that is in store features work out clothes, and also old school Nike style…think high tops and graphic sweatshirts that can be incorporated into your already existing wardrobe.

My favorite class at NTC has to be the yoga class at 5PM on Sundays. This is why I asked Erica (who you should definitely say hi to if you stop in) if StreetStyleChi could have a private yoga class with our readers. Luckily for us, she agreed. If you want a good workout, then you should join myself and the StreetStyleChi team on April 23rd, at 6:30PM for a fun yoga session that will last about an hour. We can linger after and chat as I lust after all of the high top wedges. Tweet me ( https://twitter.com/StreetStyleChi ) or email me (alimoresco@msn.com ) or slip a note under my door (probably not your best idea) and let me know if I will see you there! The class has 25 spots so be speedy!

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Follow NTC Lincoln Park on Twitter: NTC Lincoln Park Twitter

And Facebook: NTC Lincoln Park Facebook

Website: NTC Lincoln Park Website