How To: Land Your Fashion Dream Job According To An Insider

Ashley Alstadt Post

Ashley Altstadt completed seven internships throughout college, studied abroad, and got her dream job right out of school. With an internship at InStyle and Paige Denim under her belt, it’s no surprise that Joie, Current Elliott and Equipment scooped her up without thinking twice. In a two part guest series, Altstadt let’s you in on her tips and recommendations for going after what you want, and ultimately landing a coveted spot in the fashion industry.


How To: Get Your Fashion Dream Job

By: Ashley Altstadt

At the age of 24 I’ve just landed my fashion dream job of working as an International Sales Assistant for Joie, Current/Elliott and Equipment. My duties involve helping to manage accounts internationally, while also prepping for appointments abroad. My love of fashion and worldwide travel has finally come into one, and this is how I got here.





Throughout my years of college, I managed to complete a total of seven internships. I worked in every area of the fashion industry to not only expand my knowledge, but to really grasp what I was good at. I did internships ranging from Public Relations at Paige Denim to styling on movies to Editorial Intern at InStyle Magazine. Take every opportunity you can, even if it means working for free. The lessons that you will learn at each internship are absolutely priceless.




I was lucky enough to receive my Bachelor’s Degree in Apparel Merchandise and Management from Cal Poly Pomona. From sewing to managing my own business, I was set to go into the real world once I graduated. Even if you aren’t doing a four year degree in fashion, taking a class here and there will help tremendously when working at your dream job. Some things you need to know can’t be taught through real-life experience.


Study abroad.


My last quarter of college was spent studying International Fashion in London. While studying, I also worked as an Editorial Assistant for Verge Magazine. Studying abroad expands your mind to different cultures and how unique the world is. All of my travels taught me so much about myself, but also taught me how beautiful fashion is in other countries than my own. I was able to fully step outside my comfort zone and grow as a person.


Never take ‘no’ as an answer.


During my life I’ve been told ‘no’ more times than I can even remember. I’ve gone on multiple interviews, sent out thousands of e-mails, and followed up with every employer I could. From all of this work, I’ve usually only gotten a few responses. If I gave up I would have never gotten the dream job that I have today. Always stay positive and know that the right job is out there and what’s meant to be will always find its way.


Go for those once in a lifetime opportunities.


In college, I was so honored to be accepted to Teen Vogue Fashion University two years in a row. This was a weekend of seminars in New York City at the Teen Vogue offices. The speakers at these seminars ranged from Alexa Chung to Grace Coddington. When I got my acceptance letter, I knew it was an opportunity I couldn’t pass up even if it would cost me a pretty penny. I’ve learned it’s worth it to save that extra money and spend it on experiences rather than possessions.


Check back on 5.25 for Part II.

Fashion Girls Getting Ready In The Morning vs. Everyone Else

By: SSC PR Girl Sarah Aiken

For everyone (I assume) getting ready is quite the feat. I know that there are days that I am NOT about leaving my house. And I’m going to be honest with you real quick—I don’t. But, when I have to leave my house there are some thoughts that go through my head that I’m prepared to share with you today. When reading this I have two rules: I hope you are judging me as much as I am judging me. If you say to yourself “this is me, I can’t, I can’t, oh my God…” Give us a little share on Facebook or Twitter…(I love my ‘likes’ as much as the next girl.)


Getting Ready for School:

My thoughts in the morning:

What am I going to wear today.

I want to look chic but not like I am trying too hard. I’ll wear my black pants.

Oh this black shirt goes REALLY well with these pants…wait I need a coat.

Oh I have the perfect black coat to finish off this outfit.

Ugh I should add some color. I’ll throw on my gold giraffe necklace.

Cute and quirky. I am SO cute and quirky.

look at myself ** Damn, I look great.

So chic. I could walk out of the house right now and straight onto a street style blog.

Oh my God, I am late. I can’t run in these shoes. Ugh, guess I am going to be late.


Screen Shot 2014-11-11 at 10.06.13 AM

Everyone Else:

My college sweatshirt is dirty…oh well, it’s just class. I should leave…need to be on time.

Screen Shot 2014-11-11 at 10.11.59 AM

Getting prepared for the winter

Wake up in the morning and check the weather…It’s going to be 60 degrees today. *Perfect weather for a fall jacket!*

Next day…it’s going to be 30 degrees today. *Perfect weather for a fall jacket!*

But it did drop a few degrees so I will add a scarf.

Walk outside. OH MY GOD IT IS SO COLD.


I’m sure Anna Wintour gets cold too and she always looks good. Actually no she loves fur, she never gets cold.

Okay, justify this. OH I am POSITIVE that Taylor Swift gets cold and she always looks cute coming and going from the gym.

Ugh I need to go to the gym. Thanks Taylor Swift.


Screen Shot 2014-11-11 at 10.13.40 AM

Everyone else: 60 degrees=Fall Jacket. 30 degrees=Winter Coat. -45 degrees=Hibernate to Miami for the winter.

Screen Shot 2014-11-11 at 10.16.51 AM

Getting ready for an event

Me: On the phone with my best friend “Okay, I am going to send you outfit choices and I need you to tell me what to wear.” Sends *18* options.

“Okay, Sarah I like the 7th one.”

“Really? I look fat”….go to my roommate JESSSSSSS do I look fat?


Look in every mirror in the house.


Go back to my room, finish my hair. Back to my roommates room…

“JESSS can you take pictures of me, I need to know what I look like at every angle and what the outfit looks like on camera.”

Okay, great picture. I am going to send that to my mom now to show her I am not getting obese at school.

Screen Shot 2014-11-11 at 10.18.27 AM

Everyone else:

I feel great in this outfit. Okay lets go.

Regina George Syndrome


Screen Shot 2014-08-19 at 9.09.49 PM

Over the past few weeks, I have noticed myself running into an unavoidable amount of negativity. Whether it be random, on social media, or just plain mean, I really can’t seem to get around it. Over the past year of having my blog, I’ve gotten fairly used to comments full of criticism or hate, but my question is…why? Has everyone caught a serious case of Regina George syndrome?

Why do people choose to tear each other down for no reason, opposed to building each other up? What happened to the statement that “if you don’t have something nice to say, don’t say it at all?”

The more I let things start to get to me, I began to ask myself why I was so bothered. If trolling Instagram or dedicating your time to making me miserable is consuming someones life, shouldn’t I feel bad for you? That is the conclusion I am sticking to. If someone has enough time on their hands to hate, let them hate, and feel bad for them.

This post is not a pity party, this post is to drive attention to the unfortunate growing issue of mean girls. I can’t even really say mean girls, because I was recently viciously attacked by a 40 year old man on Instagram for no reason. So, I’ll just say mean people.

Ultimately, this was a blessing in disguise because it brought me to The Kindness Campaign. The Kindness Campaign was founded in 2009 by two girls attending Pepperdine University who had both experienced bullying on campus. Their website says: “Lauren Parsekian and Molly Thompson, both affected by bullying, decided to create a documentary and non-profit that would ultimately change the lives of hundreds of thousands of people across America. The girls have gone on three national tours, spreading their school assembly program and documentary film in hundreds of schools and communities across the country.”

How nice is that? Kind Campaign is an internationally recognized movement, documentary and school program based upon the powerful belief in KINDness that brings awareness and healing to the negative and lasting effects of girl-against-girl “crime.” It all boils down to one simple thing: be kind to everyone. How hard is that? Not very.

A section of the website allows people to anonymously share their stories of harassment. Many of them start with the sentence “It started in 5th or 6th grade…” This broke my heart. At such a young age, kids are seeking out ways to terrorize each other for no reason. The lasting impact of negativity can be damaging, so let’s make an effort to stop this now.

I’m pledging to get involved with The Kind Campaign, and you can too at

“Buying You A Drink At The Bar Is Essentially A Live Tinder Swipe”

Screen Shot 2014-06-02 at 5.48.21 PMLet’s chat about Total Frat Move. Throughout the week, their articles about drinking, women, and the obnoxious things they do fill up my Facebook and Twitter news-feed, and I think to myself…why do people find this interesting at our age? Are we still 19 settling for a night out at Lions Head or Mad River because we don’t know any better? Side note: pretty sure these bars are the headquarters for guys on Tinder.

I recently stumbled upon an article posted on Why Girls Shouldn’t Wear High Waisted Shorts, which goes on to tell us that we should dress for the male eye, and not for ourselves, which in itself, I have a very large problem with. I get it. High-waisted shorts give us a flat pancake ass…but who cares? This led me to click on Why I Buy Girls Drinks.

“I’d like to say definitively here that if you are a girl I’ve never met and I buy you a drink in a bar, it is with the intention of sleeping with you. Let everyone know, sound the horn, release the carrier pigeons! Then maybe we can all come to this consensus: if you accept, you are not entirely eliminating the possibility. Maybe you won’t that night, but perhaps sometime in the future. It’s essentially a live Tinder swipe. You’re not obligated (duh) but the possibility is not zero. (Unless you accept my offer of a Fireball shot. Then you’re definitely giving it up.)”

My issue with TFM is not the fact that they are “fratty,” but the fact that they are openly disrespecting women all over the place. This does not apply to JUST them. Think about the dozens (hundreds?) of leaked emails we see constantly being released in the news.

My question is: when did this become okay? With hook-up culture not just being abnormal, but the new norm, it has become acceptable to openly disrespect the female part of society. As a current Junior at DePaul U in Chicago, I have seen this issue get perpetually worse over the years, and it does not seem like it’s going to get any better. Who are we helping by encouraging this kind of treatment?

What are your thoughts on the piece?

You. Me. Madewell. May 1st.


If you already have plans Thursday, May 1st, you should probably clear your schedule. If you don’t? Now you do. Why?



I’m hosting a party at Madewell on Rush st. So come hangout with me, sip, snack…and best of all, shop. The new Madewell campaigns feature Erin Wasson with the theme Cool. Sexy. Tomboy. Sounds ideal to me, right? I’ll be styling throughout the night, so get ready.

Screen Shot 2014-04-24 at 12.23.52 PM

We’ll also be having a little styling contest. Three attendees will be competing to style a look against me, on the spot, no preparation. Think you have what it takes? Let the games begin. I popped into Madewell the other day to get a head start, and instantly fell in love with the Latticework midi skirt.


madewell skirt


Can’t make the event? I am judging you (not really.) However, Madewell is having a fun contest of their own. A tote is a bag we use everyday. Lugging school books to class, binders to the office, or just running between meetings across the city. Since your tote is such a crucial part of your everyday wardrobe, it should be cute. Madewell wants to see what’s in your bag. Upload an image on Instagram of what’s in your bag or where you’re carrying it (can be a Madewell tote or whatever you carry and love) with hashtag #totewell. The photogs behind Madewell’s three favorite snaps will each receive a $1,000 gift card.* You have until May 19th, so start snapping.


Photos: Kohl Murdock.

Women Dressing For Women vs. Women Dressing For Men

Last year, I wrote a piece about being a fashionable man repeller in the dating world. When you dress for fashion, you are probably not attracting the opposite sex very often. Drop crotch pants, over-sized sweaters, and leather sweatpants do not exactly articulate a “come hither” look that boys usually fawn over, which can be a little discouraging.

I am currently in a history class that focuses mainly on the unspoken history of women in regards to men. We had a discussion the other day about why women do what they do, and if unconsciously, it is all related to men and their wants and needs. This got me thinking about the subject of why we wear what we wear. Why do women wear bandage skirts, or form fitting dresses, or five inch heels? It surely isn’t because it’s comfortable. I cannot tell you how many times I have scrolled through my Twitter feed and seen a piece titled “The Ten Things He Wants To See you In” on or Glamour Mag.

This is where it gets interesting. Are we really dressing for men…or are we dressing for other women? Women are taught that we need to be the prettiest, the thinnest, have the best hair…but in comparison to who? The other girls in the room. Technically, if it came down to it, women dress to get a mans attention compared to the ten other chicks attempting to do the same thing. For some reason, we just care about being perceived a certain way by other women. So are other women really the ones holding the power?

While I think all of this has become prevalent in today’s culture, especially young adult culture, there is the exception to the rule. I know a lot of positive females who don’t think twice about who finds their outfit attractive, and just go for it. I really love and admire that. Maybe this would be another step towards women helping each other instead of trying to tear each other down. What are your thoughts on women dressing for women vs. women dressing for men?

American Apparel Presents: The Student Mixer

Screen Shot 2014-01-20 at 1.50.49 PM

American Apparel wants you to mix it up on Friday night! Stop by any American Apparel location from 5:00PM-8:00PM with a valid college ID, and receive 20% off your total purchase! American Apparel has some great stuff out right now, (like this Jacket) especially for spring and summer, which I am highly anticipating. I’ll be popping into the American Apparel in Wicker Park, so hopefully I’ll see you there!

Is it Spring Yet?

Olivia Paxson| April 10th 2013

Now that we’re starting to see the sun shine in Chicago, it’s time we pack away those boots and parkas and turn to the runways to help us decide on this Springs hottest trends. The runways were full of different creations from checkered patterns at Louis Vuitton, the minimal black and white at Calvin Klein’s NY show, or the Indian inspired ensembles walking down Marchesa’s runway. I gathered up my top 3 favorite trends from the runway and how to re create them, without breaking the bank.

Screen Shot 2013-04-09 at 9.02.55 PM

Pair these sweatshirts with some leather and heels and you’re good for a night out on the town.

Find this trend at:

Narciso Rogriguez

Forever 21

Urban Outfitters

   Screen Shot 2013-04-09 at 9.02.59 PM

Keep it simple by picking one patterned statement piece or take a fashion dare and mix and match different patterns.

Find this trend at:

Forever 21

Urban Outfitters


Peter Pilotto


Screen Shot 2013-04-09 at 9.03.05 PM

Perfect for that simple mix of sexiness and elegance; wear it for a girl’s night out or a special event.

Find this trend at:

Michael Kors

Alexander Wang

Nasty Gal


Fashion…and Food, with Jena Gambaccini


Joseph and I sat down with someone we really admire a few weeks ago, Jena of ChiCity Fashion. Not only did she give us valuable advice about the real world…but now we know what restaurants to check out in Chicago. Success.

ALEX: So what did you study in school?

 JENA: Marketing. I just knew that I wanted to do some kind of fashion marketing or apparel merchandising. I never wanted to do design because I knew that I’m creative, but I’ve never been good at art or sewing or anything like that. But I wanted to pick my school based on the school, not a specific program. I didn’t want to go to a specialty school I guess. I don’t even know why I went to Miami of Ohio, it’s so not me. Marketing was just the closest thing I could find that fit my interest in fashion.

ALEX: Did you start your blog in college, or after you graduated?

 JENA: Yes, I started it at the very end of first semester of my senior year. I was just bored and totally over the night life at school. I actually started on Twitter. I made a Twitter to keep up with celebrities and found that I really enjoyed the fashion presence on Twitter, like the magazines and designers. I didn’t tweet anything for a few months and then I finally got up the courage to tweet style tips and random things I would find. Then I got a little bit of a following and people would tweet me and ask me if I had a blog, but I didn’t know a lot about it at the time. I knew I definitely didn’t just want to do a personal style blog like “oh come take pictures of me.” At Miami that just wasn’t a thing. Someone had suggested WordPress to me, so I checked it out and made one and I didn’t  tell anyone about it because for the first three months I was so embarrassed about it. I didn’t even tell my boyfriend and we’ve been together for almost five years. Then, I got invited to a show at fashion week so I was like “Is this real?” I thought it was a joke, but I was like “Let’s just try it,” so that’s when I had to tell people. So it was cool, but one of my friends met me and came with me so it was really fun.

ALEX: That’s a crazy experience! I can only imagine.

 JENA: Yeah I still didn’t feel comfortable telling people about it unless they asked me about it, up until maybe around when I started working at eDrop-Off. They were the first ones who really embraced it and wanted to do stuff with me, and it made me feel a little bit more comfortable about it. And now it’s my job!

ALEX: Can’t be embarrassed about it anymore!

JENA: So that…long story short…more long then how that happened.

JG #1

ALEX: How was the transition from working in fashion, to just being a blogger? Was it difficult?

 JENA: Well lately I’ve just been having a lot of meetings, where people I’ve either worked with before but haven’t met yet just want to meet me in person, or companies want to present me with a new idea or some people kind of just want my opinion. There’s lots of different reasons to have meetings, believe me. I was kind of nervous about the transition at first like “Oh am I going to be sitting at home all the time?” But I’m not at all, which is great. I also have more time to kind of make my blog better. I used a free template for my site until I decided to make ChiCityFashion my full time job. Now I’m working on a mobile site so I’m just always looking for ways to improve. I’ve been doing a lot of research lately.

ALEX: I love your layout already, it’s super easy to navigate which is a nice change from other sites. Where do you see it going from here?

 JENA: I’m really bad at answering those questions. I kind of just wing everything. I don’t just want to be a blogger forever. It’s great for right now, but I don’t think it’s going to be a sustainable career forever, so I’m still trying to figure out what my next move will be. I like being on my own, my parents are entrepreneurs .I’ve always wanted to own my own business, I’m just trying to figure out exactly what I want to do. I also really love food, so sometimes I’m just like I love fashion, but there’s a lot of crap that comes with it and I don’t like dealing with that, but I’m sure that’s how the food industry is too. Lately I’ve just been really interested in it.

 ALEX: Food is always good. Do you think you’ll go into styling?

JENA: When I graduated college I really wanted to be a stylist, but that was at the time that everyone wanted to be a stylist, or “was” a stylist. Once something gets saturated I just move on. I like the idea of it, but I like to do it on a personal level. Anything from “I need help getting ready for an event,” to “I just need a whole new wardrobe.” I would much rather do that then go be responsible for a $100,000 worth of clothes and then pull all this stuff, and in the end, only one look is used. I love the idea of it, but I’m not passionate to do that part. Does that make sense?

ALEX: Yeah, that sounds really overwhelming and kind of scary.

 JENA: The thing that I did with FORD Chicago was perfect because I directed it and assistant styled.

ALEX: What does that mean?

JENA: I came up with the concept, I chose the models, the locations, and all that stuff. My friends Michael is a stylist, so he styled and I went with him on the pulls, but he actually did the pulling. So then when it came down to it, he dressed the models and I just helped out. It was the perfect situation. I remember when he was pulling things he showed me these pants and I was like “those are so ugly!” But he came back and was like “We have to use them!” and I was like “Really??” They were like…these snake print and yellow wide leg pants…and this green jacket…and it sounds crazy, but it looks so cool! It’s stuff like that, where I would never have thought to put that together. I’m more realistic on what I would put together. When it comes to photography, it doesn’t really matter.

JG #6

ALEX: You have to have a different eye. It’s so different. For people looking to get into fashion, or really anything I guess, what advice would you give them?

 JENA: it’s so cliché…but don’t give up. If you truly want to do something, put all you have into it, and it will happen. There is no reason that it shouldn’t if you give it your all. I mean, I still don’t even know what I’m doing! People email me that question all the time. I feel bad, because everything I did was kind of by accident, so I can’t really give advice on how it happened. I know someone who is very passionate about being in fashion somehow, but his parents don’t agree with that. There are a lot of parents out there who want their kid to be a lawyer or whatever. He just doesn’t care though and he’s such a hustler and does whatever he can to make it work. I know that whatever he decides to do, he’s going to be great at it, because of his work ethic. Also, do your research. A lot of people think they like fashion, just because they like shopping, and that’s how I was when I was younger. But once I did my research, I was genuinely interested in it. I feel like a lot of people just say that they work in fashion or start a blog and expect to become a blogger super star, and it doesn’t work that way. I just write what I want and some people like it. You have to be authentic with it. I don’t try to hide anything.

ALEX: You can tell when someone’s writing just to be popular. We see a lot of that lately. It’s kinda weird. There was a blog that popped up a few months ago that would literally copy my posts.

JENA: That’s so stupid! Did you end it?

JOSEPH: Yeah. We also had an issue with the DePaulia asking to use our street style photos for their newspaper and we were immediately like…no. They wound up not even running the story.

JG #2

ALEX: Have you ever had an issue with people copying your site? How did you deal with it?

 JENA: There’s smaller instances, but more with my personal style. The only big issue I’ve had with my site, and I don’t even understand how this happened, but it was called “” and they were copying everything. The same day, for about two weeks, they copied my photos, tags…everything. It was still in first person…so weird. So I found this person and I stalked them.

JOSEPH: Did they have a following?

JENA: No. Nothing. They had no social media sites. At first, I thought it was a virus. I emailed them at first, but they didn’t do anything, so I had my attorney send a letter and they took it down right away. That was the only direct instance. With blogging in general, there’s going to be a lot of times when people copy you, and it won’t be as direct as that. But I know, and it just makes me be even more creative and come up with new things.


ALEX: If you could look back and give yourself advice just starting out in your career, or in college, what would you say?

JENA: I guess it would be, know what you’re worth. I underestimated myself, especially in the beginning. I got screwed over so many times, and it’s hard for me to be assertive. At the end of the day, it’s really just me and what I write, and it’s hard to put a price on that. But, I’ve had people promise me things or I’m supposed to get paid for things, and then they don’t pay me. So, it’s really just about being more assertive and knowing what you’re worth. And that’s with any job. It’s so easy to get taken advantage of. When I got out of college, I had so many unpaid internships, so that too. Don’t do it for too long. Some people do it for over a year, and then they get pissed. But at the same time, you can quit whenever you want. So don’t let people take advantage of you either.

JOSEPH: [Gesturing to the wall of designer items] Do any of these have stories?

JENA: They all have stories.

JOSEPH: Can we hear some?


 JENA: Those are probably my favorite story, the black and white wedges. Proenza Schouler is my favorite designer and that was the collection that truly made me fall in love with them. It was Spring 2010. I’m very motivated when it comes to getting things. If I have my eye on something, I have to get it. I was stalking the shoes, and it was before they had a store so it was super hard to track things down. I fell in love with a different version of these that were on the runway. They wound up not making the runway version into production. I was on the Out-Net one day and saw those at 70% off and they only had my size so I got them and I love them.

ALEX: I’m obsessed with the PS1 medium in the “crowd” print.

JENA: The crowd print! I was at the store, and what they’ve been doing, which I like, is the materials they’ve been using lately is amazing quality. Their finale dress was a crowd print perforated dress, which I’m sure is just astronomical, but they also do a different version of the print on just a silk dress. I’ll show you. Most of the things in here are my favorite things. And all of my handbags.

JG #5

ALEX: What’s the story behind your custom PS1?

IMG_0181 IMG_0189

JENA: I am so careful with it. It was after the earthquake in Japan, and the designers in the CFDA all donated something. It was super close to my birthday, and I wound up getting it for like half the price of what it was, and I was going to New York anyway. So I went to their office and I got to meet with Jack and Lazaro, and I was dying. I got to shop the sample sale by myself. It was so cool. It was awesome because they let me use any material I wanted except alligator or croc, so I chose python. It’s a custom color. My initials are on a plaque inside. It’s crazy.

Alex: How long did it take them to get it to you?

 JENA: I made it in July, and I don’t think I got it until December. They had to stop their whole production to do it. They had never made a custom PS1 before.

JG #3

ALEX: What’s your favorite trend this season? I’ve been seeing a lot of pastels.

 JENA: I actually really like black and white. It’s technically a trend, but I don’t know if I would consider it a trend. I would say peplum is more of a trend. I love it because it’s still neutral to wear other colors and I can add pops of accessories and bright lipstick. It’s shaking things up from wearing all black, and there’s a million ways you can do it. It never gets old.

ALEX: Alright, so I have a few final questions. Where can we find you shopping in Chicago? 

JENA: I prefer Blake and Ikram for higher end shopping. I personally prefer Ikram because everything you see in the store is so beautiful…and their cafe is so good. Sofia Boutique has been my go to store since forever. They use to be in an office building on Clark and Division and I use to go there on my breaks when I would come home from college. I love the stuff that they buy. I also really like Edith Hart. All the places on Damen Ave. are pretty good.

ALEX: And because you love food, I have to ask what your favorite restaurants are right now.

JENA: I hate when people ask me that because it’s so hard to choose! I told you about Eleven City Diner. It makes me so happy. It’s very casual, on 11th and Wabash. It’s super good comfort food. Spacca Napoli out in Ravenswood is my favorite pizza place. The guy who owns it is certified to make Neapolitan style pizza. They make their own cheese, and it’s so simple but the ingredients are incredible. The one I always get literally just has mozzarella, arugula, and basil, but it’s the best pizza. To go with friends, pretty much anything on Randolph St. Like Nellcote, and Au Cheval. Floriole on Webster is also a big go to of mine. I’ve also been to Antique Taco a whole bunch of times, and that’s probably my favorite Mexican food in Chicago. For sushi, I love Arami. It’s hard to find really good sushi here.

JG #4

ALEX: Any last words for us?

JENA: I had to learn how to negotiate and figure out what I’m worth and just price out certain things and it’s hard. Just try to get everything in writing. I got screwed over so many times because I didn’t have it in writing. I’ve had to learn who I want to work with, and who I don’t want to work with and how I want to do things. Think about the things you want to take on and if it’s worth it. In the beginning, I took on everything. As annoying as it was, I’ve learned so much doing this.

ALEX: People don’t realize that being a blogger is journalism and being an entrepreneur.

JENA: One problem that i’ve noticed, is that a lot of companies don’t know how to work with bloggers. I’m always approached by a PR company, it’s rarely directly with the brand. The bigger companies already know exactly what they want. A lot of people don’t understand how a blogger functions and  I get that because it’s very new and unique. Everything in blogging and social media for a business is so new and people just don’t know what to do with it.

Photos By Joseph Kerins

Street Style at Loyola

Screen Shot 2013-03-23 at 6.06.36 PM

When it comes to staying stylish in Chicago weather, Juan Perez (known as Gabe around campus) knows his stuff. This stylish student from Ohio is currently a sophomore at Loyola, majoring in Advertising and Public Relations with a minor in Marketing. His style reflects his personality: fun, different, and comfortable. As you can see, he did an excellent job projecting his personality through his choice of attire. Great job Gabe!

Screen Shot 2013-03-23 at 6.06.29 PM

Gabe is wearing:
H&M Cardigan
Thermal, Gray Shirt
Bullhead Jeans from PacSun
Cole Haan Shoes
Brixton Burgundy Beanie from PacSun
Sunglasses Operativ (Skate Shop in Ohio)
“Nate” Watch from Fossil

3:23:12 SSC