Posted on March 3, 2017
I love my city. One of the things I love most is you never feel too consumed from living in Chicago. You can always go to different places throughout the city to get fresh air and clear your mind. One way Bill and I decided to get some savvy R&R was to take a little stay-cation. Our stay was made extra special thanks to the hospitality from the Waldorf Astoria Chicago. We are familiar with the Gold Coast neighborhood and have many memories there but being a guest in your own city for once is pretty fun and something different. Bill and I relaxed, did some shopping, and had delicious dinners during our stay. I think my favorite thing about our short and sweet vacation was the fireplace in our hotel room.. it’s the little things that matter right?
I encourage you to take a stay-cation in your city, whether it be by yourself, with a friend, or lover.
A few tips I have when you are thinking about taking a stay-cation:
I shared a few photos from our stay-cation below: Fireplace, Balcony, Outfits and more.
If it’s not going away from your home for a weekend, find a great movie, make your favorite snack and splurge on that fancy candle you have been dying to try.
Posted on March 2, 2017
Sticking with the theme of breakfast this week, I discovered that I am behind on a delicious, healthy breakfast trend: chia pudding. This past Tuesday I had breakfast at Le Pain Quotidien and was shocked at how many allergy sensitive breakfast options they have to offer. I settled on a bowl of fresh fruit with coconut and raspberry chia pudding and went home and immediately started searching the internet for what measurements to use to make my own.
This chia pudding recipe is dairy, gluten and soy free but you do not miss those flavor profiles. If you love almond and raspberry, please try to make this and let me know how it goes!
1 cup vanilla almond milk ( I prefer the taste of Califia Farms!)
1/4 cup chia seeds
1 teaspoon vanilla
1/4 teaspoon ground cinnamon
Combine your almond milk and chia seeds in a bowl to make sure seeds are evenly coated. Add in vanilla and cinnamon and whisk with a fork. Take a medium size mason jar and pack soft raspberries at the bottom, pour chia mixture on top. Let sit in the fridge for a minimum two hours or overnight.
I love these fun bowls from William Sonoma. They are plastic, easy to clean and add a nice pop of color to any meal. You can shop the whole collection, here.
Posted on June 22, 2015
“Lettermade is a brand for the modern traditionalist, who values classic design and decor stirred up with a contemporary flare,” boasts the Lettermade About page. I would say…I have to agree.
I have always loved picking up small treasures at street markets and boutiques throughout my travels. Putting them in the perfect place when I return home makes me smile and remember the memories that are held with that piece. I stumbled upon the Lettermade Instagram last week, and loved the line “modern traditionalist.” If I had to describe myself in two words, this would be it. I love a classic palette (hello light-grey walls!) mixed with pieces from my favorite street artists.
The next addition to my home-goods collection will be these hashtag cocktail napkins. The dainty design will look great out on a bar cart, as well as scattered over end-tables and beneath unique glassware. Quick tip: steal the idea in the above champagne photo and rim glasses with glittery sanding sugar to kick your cocktails up a notch.
Posted on June 1, 2015
Just because you are on social media, does not mean you are a social media expert. In the same way, having an Instagram…does not make you a professional photographer (sorry…duck lips don’t count). I joined Instagram at the end of my Freshman year of college when I first started my blog, StreetStyleChi. I knew little about how to use social media, or, how beneficial it could be. After spending a year working with the women of Nike in Chicago helping to open a concept store called NTC, I quickly gained insight and learned how important a strong social media voice is. The fact is, that good social media can move mountains between a brand and it’s consumers.
Back in 2011, social media was looked at as purely an egotistical form of media (which it still can be). It was just a silly place for teens to express their love for the latest member of One Direction (again, still very much alive). Only in the last few years have we started to fully take advantage of what it really is: a direct line to your consumer.
If you read my post about the FTC blogger guidelines last month, you know all about how paid endorsements online are supposed to work. While many view giving bloggers monetary compensation to wear certain products as deceptive, it is truly just another form of advertising for these large brands trying to tap a specific market; and it is SUPER smart. Consumers no longer want to click on a banner ad or follow a brand on social media; they want to follow a personality. Bloggers and “influencers” being sent product, help brands build a direct relationship with their consumer through this third party (being the blogger.)
A great example of Instagram marketing can be found at @WeWoreWhat, founded by blogger Danielle Bernstein. Her Instagram account boasts a million followers, with sponsored posts trickling down her feed, that to an untrained eye, look organic. In reality, Bernstein charges $5-15K per Instagram photo, with monetary compensation going up as the number of Instagrams goes up. So why would a brand be willing to pay tens of thousands of dollars for a single photo on a social network? Bloggers build lasting relationships with their readers for years, thus, when they promote a brand, the brand gains that loyalty as well.
When looking at famous instagram accounts, we are not just talking number of followers, but engagements, which are measured by number of likes and comments on a photo. If you have 20K followers on Instagram, but are consistently getting 15 likes on your photos, there is a very fair chance that you bought 19K of those followers and brands will keep their distance. Essentially, your data will speak for itself.
If you look through any “instafamous” personalities, their content glows. Their photos boast the same filter to show consistency, and their snapshots are taken with fancy camera attachments or a Nikon camera. Every photo is strategically placed on their feed with the same intensive thought that goes into a full-throttle pr campaign. Why? They are their brand, and their social tool of choice is their main place of marketing themselves, so it better be good.
Check back for tips on growing your social following shortly.
Posted on May 19, 2015
Ashley Altstadt completed seven internships throughout college, studied abroad, and got her dream job right out of school. With an internship at InStyle and Paige Denim under her belt, it’s no surprise that Joie, Current Elliott and Equipment scooped her up without thinking twice. In a two part guest series, Altstadt let’s you in on her tips and recommendations for going after what you want, and ultimately landing a coveted spot in the fashion industry.
How To: Get Your Fashion Dream Job
By: Ashley Altstadt
At the age of 24 I’ve just landed my fashion dream job of working as an International Sales Assistant for Joie, Current/Elliott and Equipment. My duties involve helping to manage accounts internationally, while also prepping for appointments abroad. My love of fashion and worldwide travel has finally come into one, and this is how I got here.
Throughout my years of college, I managed to complete a total of seven internships. I worked in every area of the fashion industry to not only expand my knowledge, but to really grasp what I was good at. I did internships ranging from Public Relations at Paige Denim to styling on movies to Editorial Intern at InStyle Magazine. Take every opportunity you can, even if it means working for free. The lessons that you will learn at each internship are absolutely priceless.
I was lucky enough to receive my Bachelor’s Degree in Apparel Merchandise and Management from Cal Poly Pomona. From sewing to managing my own business, I was set to go into the real world once I graduated. Even if you aren’t doing a four year degree in fashion, taking a class here and there will help tremendously when working at your dream job. Some things you need to know can’t be taught through real-life experience.
My last quarter of college was spent studying International Fashion in London. While studying, I also worked as an Editorial Assistant for Verge Magazine. Studying abroad expands your mind to different cultures and how unique the world is. All of my travels taught me so much about myself, but also taught me how beautiful fashion is in other countries than my own. I was able to fully step outside my comfort zone and grow as a person.
Never take ‘no’ as an answer.
During my life I’ve been told ‘no’ more times than I can even remember. I’ve gone on multiple interviews, sent out thousands of e-mails, and followed up with every employer I could. From all of this work, I’ve usually only gotten a few responses. If I gave up I would have never gotten the dream job that I have today. Always stay positive and know that the right job is out there and what’s meant to be will always find its way.
Go for those once in a lifetime opportunities.
In college, I was so honored to be accepted to Teen Vogue Fashion University two years in a row. This was a weekend of seminars in New York City at the Teen Vogue offices. The speakers at these seminars ranged from Alexa Chung to Grace Coddington. When I got my acceptance letter, I knew it was an opportunity I couldn’t pass up even if it would cost me a pretty penny. I’ve learned it’s worth it to save that extra money and spend it on experiences rather than possessions.
Check back on 5.25 for Part II.
Posted on April 8, 2015
Posted on March 3, 2015
Complex Magazine is always at the forefront of social media trends. One look at their Twitter or Instagram and you automatically know who they are and what they are about. When the magazine was founded in 2002, they were way ahead of the game and the only outlet of its kind. Last week, Sarah and I spent the day with Chevrolet at the Chicago Auto Show and fell in love with the brand, which is creating cutting edge technology in every single vehicle produced. Hello WiFi hotspot and On Star in every car.
Complex joined forces with Chevrolet this past Saturday to put the brand new Chevy Trax into the hands of 20 people in Chicago. Luckily, I was one of them and dragged SSC PR girl Sarah and Marc Katz along for the ride. We were sent on a night to explore “hidden gems” throughout Chicago. Complex created 20 unique itineraries, so no two were the same. We started off our night by picking up our car at The James hotel, and off we went.
We had three stops. The first was The Empty Bottle, an underground punk bar/music venue. They happened to be throwing a block party that night, so we spent a few hours drinking cold brews in the mud before wandering inside. Did we look a little out of place in our six inch heels and leather jackets? Absolutely. Did we mind? Not at all. Inside, we found bad ass decor and intense games of pool happening.
For our second stop, we went to a magical place called Sprout Home. The owner took us through how to build the cutest little terrariums.The whole store is wall to wall plants and you cannot help but smile as soon as you step foot inside. I chose a colorful fern with moss and started planting.
Our third and final stop of the night was dinner and drinks at Fulton Market Kitchen. Right off the bat, we were very impressed simply with the insane decor. Walls are covered in graffiti murals, sculptures, and unique paintings. The FMK website boasts that it is “the intersection between art and culture,” and I must agree. I would highly recommend my other car is the batmobile, a sweet drink consisting of Spanish pear cider and brandy with notes of citrus.
Content sponsored by the Hidden Gems campaign.