Posted on December 16, 2016
Just because you are on social media, does not mean you are a social media expert. In the same way, having an Instagram…does not make you a professional photographer. I joined Instagram at the end of my Freshman year of college when I first started my previous blog, StreetStyleChi. I knew little about how to use social media, or, how beneficial it could be. After spending so much time working with the women of Nike in Chicago, I got to see first hand how one of the most influential companies in the world crafts their brand voice. I quickly gained insight and learned how important a strong social media voice is. After spending the last few years creating brand images on social media for my clients, I have learned that everyone has to have their own unique voice and each fan base responds positively to different content. The fact is, that good social media can move mountains between a brand and it’s consumers.
Back in 2011, social media was looked at as purely an egotistical and frivolous (which it still can be). It was just a silly place for teens to express their love for the latest member of One Direction (again, still very much alive). Only in the last few years have we started to fully take advantage of what it really is: a direct line to your consumer.
While many view giving bloggers monetary compensation to wear certain products as deceptive, it is truly just another form of advertising for these large brands trying to tap a specific market; and it is SUPER smart. Consumers no longer want to click on a banner ad or follow a brand on social media; they want to follow a personality. Bloggers and “influencers” being sent product help brands build a direct relationship with their consumer through this third party (being the blogger) that consumers already deeply trust.
A great example of Instagram marketing can be found at @WeWoreWhat, founded by blogger Danielle Bernstein. Her Instagram account boasts a million followers, with sponsored posts trickling down her feed that to an untrained eye look organic. In reality, Bernstein charges $5-15K per Instagram photo, with monetary compensation going up as the number of Instagrams goes up. So why would a brand be willing to pay tens of thousands of dollars for a single photo on a social network? Bloggers build lasting relationships with their readers for years, thus, when they promote a brand, the brand gains that loyalty as well.
When looking at famous instagram accounts we are not just talking number of followers, but engagements, which are measured by number of likes and comments on a photo. If you have 20K followers on Instagram, but are consistently getting 15 likes on your photos, there is a very fair chance that you bought 19K of those followers and brands will keep their distance. Essentially, your data will speak for itself.
If you look through any “instafamous” personalities, their content glows. Their photos boast the same filter to show consistency, and their snapshots are taken with fancy camera attachments or a Nikon. Every photo is strategically placed on their feed with the same intensive thought that goes into a full-throttle pr campaign. Why? They are their brand, and their social tool of choice is their main place of marketing themselves, so it better be good. To see what I mean, check out our tips for Instagramming like a professional.
What are your opinions on sponsored posts? On growing your social media accounts?
Make sure to follow me on Instagram @AliTMoresco. All thoughts and opinions are my own.
Posted on June 5, 2015
Brunch is one of my favorite meals of all time. When else can you eat breakfast foods, lunch, pastries, all topped off with a mimosa and have it be socially acceptable? Exactly. My family loves brunch at The Publican. The avocado scramble with a side of frites if my dish of choice.
My mom brought this dress home for me from J. Crew last year. Being a little curvy, I wasn’t sure that it was the right fit for my body. I put it in my closet, and did not touch it for a full year. I stumbled upon it two weeks ago and fell madly in love with the blue and white color palette and high-neckline cut. I have worn it quite a bit since, often with a leather jacket thrown on top or with a brown leather belt wrapped around my hips for a boho look. The best part? The loose fit allowed me to consume all the baked good and scrambled eggs I wanted. Now, that’s a real winner
Posted on May 26, 2015
In a two part guest series, Ashley Altstadt let’s you in on her tips and recommendations for going after what you want, and ultimately landing a coveted spot in the fashion industry. This is part II.
Do as much as you can on the side.
When I’m not at my current job, I’m writing for online fashion magazines. Start a blog, take photos and show off your work anyway that you can. Companies want to see someone that takes the time to do what they love. Having a blog will also show off your personality and point of view to future employers.
Dress the part.
When you’re trying to land your dream job, you want to be taken seriously. I always go for a tailored pant or a midi dress for an interview. Employers want to see that you can put yourself together, but you also have your own personal style. Don’t wear too much jewelry, keep it light on the make-up, and always wear heels that you feel confident in.
Before every interview I always research the company inside and out. You want to impress these future employers by knowing the company background and philosophies. Doing your homework shows that you’re serious about the job.
Be smart on social media.
Make sure that you’re putting out a positive image of yourself on every social media platform. Employers will look there first to see what you’re like and who you are. I always stick to classy and respectable posts because you never know who is looking. Social media has become the largest representations of ourselves whether we like it or not.
I’ve learned that being nice to people will get you further in life than anything else. Always be pleasant, be nice to everyone you meet and SMILE! Also, HAVE FUN! Fashion is supposed to be creative, artistic and exciting.
Posted on April 10, 2015
In 2013, the Federal Trade Commission (FTC) released updated guidelines and regulations for advertising in relation to social media and bloggers. When the guidelines were first released, there was not much talk of it. In the last week or so, blog readers raised eyebrows when 50 bloggers coincidentally wore the same Lord & Taylor Design Lab dress on Instagram. As it turns out, it was not a coincidence and Lord & Taylor had sponsored the posts and gifted the dress to each blogger. The goal was to cause a social media frenzy, and it worked: the dress sold out by the end of the weekend.
While there is no proven statistical correlation between Instagram and ROI, there is no denying the influential power of social media as the latest advertising tool. With social media being unregulated, it is difficult for the Federal Trade Commission to keep an eye on.
With the recent rules coming to light, here is what you need to know:
If you are looking for more information on brand/blogger relationships and disclosures, I recommend you check out this link.
Posted on March 2, 2015
A few years ago, I would walk around in a dress and sneakers and people would look at me like I was crazy. If you threw on sneakers with your outfit, no matter the brand, observers assumed you were lazy and couldn’t be bothered with proper footwear.
Take it back to Fall of 2014 and fashionistas running between fashion shows in New York were photographed in bright kicks and clean New Balance slip-ons. Suddenly, it became the “it” trend and was the new norm. While a sneaker has always been an essential part of my everyday rotation, I am happy to see people embracing how great a classic sneaker in the right colorway can be.
This spring will be no different for me. While Chicago seems to be stuck in the dog days of winter, the light at the end of the tunnel is near. New Balance makes the perfect classic shoe, with clean colorways to add an effortless pop to any outfit. Grey is my personal favorite color for Spring and it pairs nicely with everything which is great for transitioning from winter’s dark tones to spring’s bright colors and pastel hues.
Many times, I have trouble finding a colorway I want in the women’s sizing. I usually wind up taking home a men’s shoe. You can find out what size you are in men’s shoes, here.
How do you like to style your sneakers?
Photos: Kohl Murdock for StreetStyleChi.com.
Posted on December 20, 2014
1. Harry’s Shaving Kit. 2. Lexdray San Diego Pack. 3. Rap Coloring Book. 4. Mr + Muse. 5. Cube Clock. 6. Fools Gold Records IPhone Cases. 7. “My Other Shirt is an Alphet” T-shirt. 8. A Bathing Ape Cork Coasters. 9. Ali 6 Original Painting.
Posted on December 19, 2014
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