Brian Lichtenberg: The Designer Rebel

July 24th 2013

In the last few seasons, playful sweatshirts, t-shirts, and hats of all kinds have taken center stage at fashion week, in the magazines, and in general street style form. Brian Lichtenberg, the outrageous designer behind the “HOMIES” apparel (and much more), is partially responsible for this craze. With a cult celebrity following of Rihanna, Ashley Benson, Cara Delevinge, and Jourdan Dunn, just to name a few, he has developed a hot list of product, and has seemingly exploded onto every fashionistas “must have” list. Some people may be offended by his “CUNTIE” beanies or “CANNABIS” pullovers, but it’s just a playful statement meant to be mixed and matched with everyday street wear. HOMIES is a play on Hermes, FELINE on Celine, BURR on Burberry, BUCCI on Gucci, and so on and so on. How could you not love a line full of apparel that’s actually comfortable?

Fashion is all about having fun, and this line truly embodies that. If I had a spirit animal, it would definitely be a “BURRRR so icey” beanie. Get your own slice on Brian Lichtenberg.

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