A Soho House Classic: the Eastern Standard

 

The classic Soho House Eastern Standard as they serve it.

The classic Soho House Eastern Standard as they serve it.

Everyone has their go-to cocktail. Up until two years ago, my go-to “cocktail” was a great glass of red wine. That all changed when I had my first Eastern Standard at Soho House in Chicago. It is the perfect blend of freshness from the cucumber and mint with a little bite from the gin.

The Eastern Standard is not often found on drink menus in the United States- mainly because it was invented in London by Tom Kerr for Soho House Group. An Eastern Standard can be made with vodka or gin and while you can’t go wrong with either- the gin element allows the cucumber and mint flavor profile to shine through in a more enjoyable way.

This is a classic cocktail meant to be sipped on while sitting outside during the Chicago Spring. If you want to make this into a more party friendly cocktail, simply make your drink in a pitcher, add ice and top with chilled club soda. Below is the classic Eastern Standard recipe as told to Refinery 29, although I included a second recipe below that I have altered to taste.

When I first started to attempt to recreate the Eastern Standard at home, there was always something a little off about my version vs. the Soho House version. I found that if I infused my gin with cucumbers (fill a mason jar with cucumber, fill with gin and pop it in the fridge) it matched the exact taste of the Soho House version. Highly recommend!

Soho House Eastern Standard:

Ingredients:
50ml Bombay Sapphire gin
1 large lime, juiced
20ml sugar syrup
3 thin slices of cucumber
3 mint leaves

Instructions:
Shake all ingredients in a cocktail shaker and double-strain into a cocktail glass.

Garnish with a floating cucumber slice.

Ali’s Eastern Standard:

Ingredients:
3oz Hendrick’s Gin
1 large lime, juiced
20ml sugar syrup
6thin slices of cucumber, muddled
6mint leaves, muddled

Instructions:
Muddle cucumber and mint in a cocktail glass. Add lime, simple syrup and gin. Top with ice and stir. Double-strain into a coupe cocktail glass.

Garnish with a floating cucumber slice.

Real Housewife: Erika Jayne

screen-shot-2017-02-16-at-11-58-38-am

 

In honor of The Real Housewives of Beverly Hills starting up again, I chatted with fan-favorite Erika Jayne about her music and what she loves about Chicago. If you don’t watch the RHOBH, Jayne is the most real of the cast and isn’t afraid to tell it how it is.
Plus, who doesn’t love a woman that brings her hair and make-up team everywhere she goes?

 

Alex: How would you describe your personal style?

Erika: I always wear body conscious clothes and I’m always thinking of curvy, curvy and sexy, sexy and woman, woman, woman. That’s just what I’m drawn to and what I’ve been known to wear.

Alex: If you could only wear one brand or designer for the rest of your life, who would it be?

Erika: Definitely Alexander McQueen.

Alex: What are your favorite places to shop, eat, and play in Chicago?

Erika: Let me tell ya! We stay at the Waldorf, which is like, the best hotel in the world! Right out front that door, is amazing shopping. Hermes, Barney’s…there’s the Adidas store. Everything is within walking distance, it’s fabulous. I love Chicago, I’ve never had a bad trip to Chicago. It’s just awesome…awesome people, awesome food. It’s an awesome city.

Alex: Where do you find your inspiration when creating a new song?

Erika: My album that’s coming out, the things that were happening to me at the time were a great influence on this album. Experiences, people, things that I’ve seen, places I’ve been. I take everything and put it into what I write about. If I get stuck, I walk away and take a break and then look at it.

Alex: Who are some of your favorite artists that you look up to?

Erika: I am a Madonna fan, I’m a Prince fan, I’m a Michael Jackson fan! Beyonce! All of the people that put on shows. I love the showman.

Alex: I read that you went to a performing arts high school?

Erika: Performing arts high schools was an amazing experience, and I wish that all young performers could go to a place where they could hone their skills and really figure out what they like, and do something they enjoy. That experience is incredible.

Alex: You collaborated with Flo Rida on “Get It Tonight.” What was it like working with him?

Erika: He was a cool guy. He’s a very big star, and was kind to me. I think “Get it Tonight” turned out great.

Alex: What’s the best experience you’ve had thus far in your career?

Erika: I don’t know if I’ve had one single moment sticks out, but I know some of the best experiences are when you’re on stage looking out at the audience and they’re singing the song. Or you get messages afterwards like ‘hey, you really brought a smile to my face, I loved the show.’ That’s really what it’s all about. It’s taking people on a journey. We all live in a reality where things possibly aren’t the best. But if you can go to a show and escape for an hour, hour and a half. That’s what it’s all about.

Alex: A lot of my readers are college age and trying to break into fashion, music, or some form of the arts. What would be your greatest piece of advice for them?

Erika: Two things: study your craft, and get a great mentor. Great mentors make careers, and they shape who you are as a young artist or a young professional. Be incredibly good at your technique, craft, whatever it may be. Make sure you know your craft, have your technique down, be flawless, and get a great mentor. Those two things are what I think are the most important. You have to know what you’re doing. You need a mentor to show you how things are done properly. Let me tell ya, nobody got to where they are without someone helping them in some way.

NYC Trip: So much to do, so little time

NYC

New York has had a special place in my heart from the moment I started performing in musicals in 5th grade. At the time when my dream was to be a Broadway star, I knew New York was the city I needed to be in. Fast forward 14 years later and while I still have no shame in bringing out my inner thespian, I developed new interests: fashion, beauty, fitness, a lovely cocktail and public relations. Even today, I still have that same flame in my heart for New York. And whenever I have the chance to go, you can guarantee I am there.

I am going to NYC this week to meet my best friend Tina for a girls weekend and boy do we have some fun things planned. Tina and I are both coffee addicts, so you might see one or two (or three or four..) insta posts in a coffee shop. No shame in our coffee game. Along with bougie dinners, shopping, and really just adventuring and seeing what mischief we find ourselves in. We are going to have so many memories!

I wanted to share a few places cafes, coffee shops and dessert spots where we will for sure be going , and I can’t wait to write future posts reminiscing on my trip!  If you have any Insta-worthy NYC recommendations, please please please share! I am so excited to go on a little getaway! Thanks for joining me on my adventures <3.

 

XO.

Lex

 

Coffee Shops

Cha Cha Matcha

This matcha/ coffee shop is too cute for words. I have my pink outfit planned for this occasion!

CHACHAMatcha

 

Happy Bones

White aesthetic, bright and casual. Perfect for a cold snowy day, no?

PC: @julesdenby

Happy Bones

Food & Cafes

Cafe Henrie

Pink. Healthy. And all the yummies.

PC: @tashjol

Cafe Henrie

Golden Unicorn Restaurant

The little pigs. Need I say more?

PC: @cindnguyen

Golden Unicorn

 

Beauty and Essex

Hidden behind the doors of a pawn shop lies the most fabulous, bougie gem of NYC. Cocktails please?

Beauty and Essex

 

Sweet Indulgences

Creamline

Chelsea neighborhood’s sweet little treat!

Creamline

Conference Call 101: How to Chat With Brands

 

In the past few weeks I have talked about the FTC Blogger Guidelines and how Edelman is changing the data analytics game for bloggers- last week was How To Pitch. Your goal after sending a pitch should always be to get XYZ Brand PR person on a call.

A simple phone call is something that is often overlooked, but can make a great impression on someone. One of the things that has stuck with me through my years in PR was Hillary Sawchuk of A Drink With telling me that when you want to work with someone, always try to get them on the phone. It is much, much harder for someone to say no to you on the phone than via email. Phone calls can be scary, especially if you are like me and do not particularly love chatting on the phone.

Below are some helpful tips for brand phone calls and a sample call agenda that I use for calls with clients and the people I work with for my clients. It helps me stay organized and not feel unprepared.

sample call agenda

Organizing a call can be difficult- but including extra information in the calendar invite helps to keep everyone on the same page.

  • Title the call invite with your name and the brands name.
  • Put a quick discussion overview so your team is prepared. If it is just you, it gives you a simple guide so you do not get stuck in an awkward silence.
  • Always put the titles and contact numbers or emails of everyone joining the call. This helps call attendees to know who is from where so there is no confusion.
  • Use a service like FreeConferenceCall.com. FCC gives you a free dial in number and access code. Using FCC looks professional, and helps avoid confusion about who is calling who.

Knowing what to ask can be tricky. Here are some sample questions that you can talk through with your brand:

  • What are their initiatives for the year?
  • What is the brand’s target demographic?
  • How would they describe their current consumer?
  • When does the brand plan their budget?
  • Is social media a top priority for them?
  • What information can you provide them?
  • Do you have any upcoming initiatives you are trying to promote?

 

❤ Al

 

Alexandra Moresco is the owner and founder of A Moresco PR + Digital Strategy.

 

 

#Fitfam Basics

Ever stuck working late but you still want to get a workout in? Sometimes it’s nice to be in the comfort of your own home where you can work your butt off, sweat, shower, eat and sleep. I am more of a gym person either in the afternoon or straight after work, but I wanted to share a few of my favorite at home workouts. I prefer a full body workout so when you are finished, you feel like all your muscles were used in some which way or another!

 

Are there any workouts you have questions about or would like to see? Comment below and let me know!

XO.

Lex

You will need:

3-5lb weights

A yoga mat

Water!

Duration: 4 Minutes total

Repeat circuit: 4X

The Overhead Shoulder Press (20)

Once complete: rest 10 seconds

Overhead Shoulder Press

Knee to Opposite Elbow Mountain Climber (30)

Once complete: rest 10 seconds

Mountain Climber

The (dreaded) Plank (1 minute)

Once complete: rest 10 seconds

PLANK

The Booty Squat + OverheadPress (20)

Once complete: rest 10 seconds
SquatPress

Bottoms: Lorna Jane // Top: Lorna Jane // Sports Bra: Lorna Jane (similar here)

The Man Behind The CFDA: Chatting With Steven Kolb

 

In honor of NYFW kicking off today, I thought I would share one of my favorite throw back posts from last year when the CFDA had a small presentation in Chicago. The CFDA website refers to Steven Kolb as “the nicest person in fashion,” and I would have to agree. As we sat down in the private lounge at the W Hotel Chicago, Kolb made small talk and was calm and collected as press and designers whizzed by around us. Kolb is the type of person in Fashion that you admire for their business expertise and kind face.

 

Screen Shot 2015-01-21 at 4.16.21 PM

 

A: What’s it like to oversee all the day to day operations at the CFDA?

S: Well, um, that question makes me nervous. It’s quite an exciting thing, and that may seem cliché, but I am very lucky that I have the job that I have for a couple of reasons. One, there are 400 members in the CFDA, like major designers that are around all the time and I know them all personally. As designers, as business people, as colleagues, as friends. And the passion that designers have, the creative passion that they have…is really inspiring. I don’t necessarily see myself as a creative person, but when I work with a creative person I can take those ideas and make them work. For me, that is a really exciting thing. There are 23 people that work at the CFDA. We have this amazing team and many of them started there as interns and stayed with us. They are just so committed and wonderful and they are fully in support of our mission.

A: I know that your career has always consisted of non-profit work, previously at the American Cancer Society. Why did you decide to go over to a fashion non-profit like the CFDA?

S: So the CFDA is a not for profit, but a different kind of not for profit. I was last at the American Cancer Society, and then previously at an AIDS organization, and then I was at MTV helping to start a not-for-profit. My colleague Lisa and I knew each other because when I worked for the AIDS organization, Lisa and I had worked on a project. She’s been with the CFDA for over 20 years. So when the person before me left, she suggested that the search committee interview me. So I came to meet the selection committee which was Diane Von Furstenberg, Stan Herman, the president of the board, and talk about the job and the organization, so how I ended up there was because I wasn’t a fashion person. That’s what they liked, I had this experience running an organization, managing an organization, I understood how an organization works, and bringing that experience and that skill set to the job. That’s what got me the job. Shockingly, why I took the job wasn’t because it was a fashion job, although I’ve learned to really love and appreciate the fashion part of it. What I love about it is that back when I was a student in college, I never wanted to work in corporate America, I wanted to work on social issues and give back and help people that need it. The truth is, the same thing I did at my previous positions, I am doing at the CFDA. We’re helping emerging designers gain business development. We’re helping students get jobs. We’re helping experienced designers with licensing, etc. We do a lot of philanthropy through our organization so I still get that fulfillment of helping people, but just in a different way.

 

Screen Shot 2015-01-21 at 4.12.13 PM

 

A: One of your greatest accomplishments that you’ve had at the CFDA is creating the CFDA/Vogue Fashion Fund. How did that come to be?

S: It started as…it’s an interesting story. 911 happened during fashion week, and this predates me, I started in 2006. Because of that [911,] all the fashion shows were cancelled, so a lot of young fashion designers that were just starting out lost their deposits and a significant amount of money for shows that they were unable to do. So the industry rallied, particularly under Carolina Herrera’s efforts. These big designers said “come show in our showrooms, we’ll help you,” and they did these shows that they wouldn’t have been able to do otherwise. Anna Wintour saw this kind of hole and how vulnerable these designers were. She worked with the CFDA to create the CFDA/Vogue Fashion Fund. I came in the third year and helped to build its financial strength and grow the organization of it. I think its contributions to American fashion is so great. It has helped create this new American Fashion…Alex Wang, Prabal [Gurung,] Phillip Lim, Rodarte, Joseph Altuzarra…they all came out of the Vogue fashion fund. Not only has it created a new generation of American fashion, but it’s also influenced other parts of the world. Having said that, why we’re here in Chicago is not this dissimilar to what we have done at the Vogue Fashion Fund. A few years ago, we created the CFDA Incubator for emerging designers and it is a business development program where we give them mentors, studio spaces, and we are able to give them opportunities, like bringing them here to Chicago through our partnership for the W hotels. The W has a strong passion for fashion…that rhymes. Working with us, they know that for these designers to get to the next step, they need to increase their distribution so an important market like Chicago, for them to be able to come here and show in this awesome space that W Hotels set up, is game changing for them.

 

A:  Do you have any advice about going into the creative industry?

S: Look, I think that you have to be patient and you have to put in the time. I think in the world of instantaneous gratification and our own hyper celebrity around what we do ourselves with social media, and how we can have a face and be known on the internet, can somehow distort our own well being and self worth. You have to go out and learn. What you think you’ve learned in college is good, but you actually haven’t learned anything until you get a job and are working around people that have been doing these things for a long time, that’s when you’ll learn the most. Continue to be a student, work hard, and have an opinion, but know that you’re around people that have been doing it for a long time and take advantage of that. Use it to your advantage and learn from them. That’s how you’re going to grow your career.

 

Is anyone going to NYFW? Who is your favorite designer?

 

❤ Al

Photos: Kohl Murdock.

The Perfect Brunch in Chicago

Brunch in Chicago is more than just your average pancake house. In Chicago, it’s an activity or a full blown experience. 3 Arts Club Cafe at Restoration Hardware is hands down one of the most classy, delicious, and all around beautiful brunch experiences in the city. You might know Restoration Hardware as an upscale furniture store but here, it is more.

Deeply embedded within the historical streets of Gold Coast, lies a once upon a time all women’s boarding house, with room after room, and a grand atrium in the middle. Now you can walk around this magical space with a glass of rose looking at different interior design decorations while you wait to be seated for brunch. (I recommend getting their early or the wait will be long!) They have a great menu with everything from a delicious scramble (pictured below) or an elevated grilled cheese and burger. So far, I have tried a number of items on the menu and have yet to be disappointed. The service is great and a special thank you to the RH staff for always ensuring a lovely time at 3 Arts Club Cafe.

If you are visiting Chicago, dining here is a must. It has quickly become one of the top things to do in Chicago and even when I live here, this charming experience never gets old. Looking for a cute date spot to get out of the house? Gentleman, you score major brownie points going here.

The Food.
Restoration Hardware 3 Arts Club Cafe Chicago Restoration Hardware 3 Arts Club Cafe Chicago Restoration Hardware 3 Arts Club Cafe Chicago Restoration Hardware 3 Arts Club Cafe Chicago Restoration Hardware 3 Arts Club Cafe Chicago

 

The Outfit.
Restoration Hardware 3 Arts Club Cafe Chicago Restoration Hardware 3 Arts Club Cafe Chicago Restoration Hardware 3 Arts Club Cafe Chicago

Restoration Hardware 3 Arts Club Cafe Chicago
Restoration Hardware 3 Arts Club Cafe Chicago Restoration Hardware 3 Arts Club Cafe Chicago Restoration Hardware 3 Arts Club Cafe Chicago

Sweater: Club Monaco // Jeans: Topshop at Nordstrom // Boots: Steve Madden // Purse: Steve Madden (similar here and here!)

The Outfit Essentials

Outfit

Shades: Chanel

Questions on a few of my other favorite Chicago go-tos? Comment below and I’d love to share.

 

XO.

Lex

Easy Valentine’s Day Cocktail

 

pink12

 

pink1

 

Valentine’s Day is the holiday to pull out all the stops: a new dress, a fun dinner: and beautiful cocktails! I think that a lot of people hear the word “cocktail” and get intimidated by all of the ingredients it takes to make them. While a lot of cocktail books call for hard to find dashes of this or that, it is easy to make a beautiful drink for your special someone with items you have lying around your house!

I made this cocktail this past weekend while recipe testing for a small Galentine’s Day party I am having for some girlfriends this coming weekend. This Pink Drink only has four ingredients and comes together in a pinch. Scroll down for the full recipe!

 

pink2

 

pink3

 

pink4

 

pink12

The Pink Drink:

1.5 oz gin (I prefer Hendrick’s!)

1.5 oz pureed watermelon

.5 oz simple syrup

Top with seltzer water

Combine your gin, watermelon puree and simple syrup (boil half water, half sugar in a pot and simmer until syrupy.) in a shaker (if you don’t have a shaker, use a mason jar!) and top with ice. Shake for about 10 seconds and then strain into glasses. Top with seltzer water.

If you do not like watermelon or do not want to take the time to puree watermelon, strawberry juice is a great substitute that you can buy in a can at the grocery store. To add some “wow” factor to my cocktail, I plopped a fluffy piece of cotton candy on top!

The poodle salt + pepper shakers are from Jonathan Adler and I love my Vera Wang coffee table book!

 

 

pink5

 

pink10

 

pink9

 

pink7

 

pink6

Valentine’s Day Outfit

 

 

Anthropologie Dress Anthropologie Dress Anthropologie Dress Anthropologie Dress Anthropologie Dress Anthropologie Dress Anthropologie Dress Anthropologie Dress Anthropologie Dress Anthropologie Dress Anthropologie Dress

Dress: Anthropologie (Another favorite here and here!) // Jacket: Helmut Lang (similar here and here!)// Purse: DSW // Heels: Vince Camuto

There is no shame in wearing red or pink for Valentine’s Day. I loved pairing this corset style strapless dress from Anthropologie with a black leather jacket and a pointed heel to give it a little edge. After you get ready for your date, what else does a girl need other than flowers? Bill has been sweet enough to surprise me with flowers for Valentine’s Day from my favorite flower company, Flowers for Dreams. Not only are they my favorite because of their artisan appeal, but Flowers For Dreams donates 25% of their proceeds to a local Chicago charity each month. I encourage you to send a lovely bouquet from their Valentine’s Day collection to someone special – mom, grammy, best friends, or your significant other. Flowers For Dreams cares about the greater good, and their customer service is a ten. A special thank you to Flowers For Dreams for making me feel so special!

What are your plans for Valentine’s Day? Let’s be twins and wear a bright color, despite it being a cold winter! A few of my favorite Valentine’s Day outfits are linked below.

The Outfit

The LBD with a black heel.

To feel fancy in red with a strappy black heel.

Comfy Cute in a grey or sand heel.

 

XO and Happy Valentine’s Day.

Lex

 

 

 

 

Pink for Valentine’s Day

 

heart10

 

screen-shot-2017-02-01-at-1-49-09-pm

 

heart20

 

While you might be busy stressing out about what to get your significant other for Valentine’s Day (what do you get the person who has everything?!) your outfit should be a source of joy. Whether it’s Galentine’s Day or Valentine’s Day, everyone loves an excuse to throw on a pretty pink dress and throw back a few glasses of champagne. While my personal style does not usually involve a ton of bright colors, I love dressing girly frocks down with a leather jacket for some juxtaposition.

For the past few years, DJ and I have gone to Pastoral in Lakeview and had a phenomenal time- it is the cutest little spot with a phenomenal staff. They host a Valentine’s Day dinner that is coursed out with a wine pairing. Sadly I cannot eat dairy, gluten, soy or corn due to some health issues so we are switching it up this year and going to Cold Storage in the West Loop for the phenomenal shellfish tower.

I picked this pink, satin dress up in the Fall while traveling but it has been too cold to pull it out of my closet. I threw it on a few weeks back when the weather was above freezing and immediately fell in love with it- it is easy to wear with heels or sandals and pairs well with a leather or denim jacket. I can already tell that this will be on repeat through the Spring.

 

heart12

 

 

heart9

 

heart8

 

heart7

 

heart6

 

 

heart2

Sunglasses: ASOS. Dress: H&M- not available in the US but love these options: H&M, H&M, Kate Spade, Nasty Gal. Leather Jacket: All Saints. Silk Scarf: Alexander McQueen. Fuzzy Heels: Steve Madden. Watch: Rolex.

 

Hope your V-Day is just a lovely as you are!

 

❤ Alex

heart14

 

heart13

 

heart1